We design identities, typographic systems, and other forms of visual communication for organisations that need clarity — and work that lasts. The process is direct: understand the brief, remove the noise, and build a structure that endures. Recent work includes the brand identity for NATCAN, the national body responsible for co-ordinating cancer audits. A serious project with room for nuance — a system that uses graphic language drawn from the mark itself. Decoration when it earns its place. The practice is broad. Cultural institutions, public bodies, artists, and the occasional record sleeve. Different contexts, different outputs — same discipline. What matters is the work, not the category. After decades in the field, the principles remain simple: clarity, honesty, and judgement earned through experience.